Neoti

For this project, we had the chance to work with Neoti to show off the first Pantone Validated LED Video Wall. These pieces were created to display on those video walls at both NAB and at Infocomm. At NAB, they used a standard 16:9 display to showcase their LED Screen. The message for this piece was “Color Matters” and it was essential to use bright, saturated images to display the range of colors the screen could display. At Infocomm, the message changed to “Mission Critical” with an emphasis on TAA Compliance, hence the imagery changed to more serious imagery. We had taken this on as a free piece, in order to plug our name in at the end of the piece, so there was many iterations of possible endings that we could use. The ending we ended up using was a subtle faux LED Screen moving behind our logo. I was tasked with created the logo animation, creating a parallax movement with stock imagery, and bringing the whole piece together.